01
GTM Strategy & Architecture
Build your go-to-market from the ground up. Market segmentation, ICP definition, channel selection, pricing strategy, and revenue model design for SaaS and digital platforms.
C-Suite Executive & Strategic Advisor · Global GTM · Partnerships . SaaS · Digital Platforms . Fintech
Guy
Karolizki
Chief Business Officer · Chief Revenue Officer · General Manager
25+ years scaling global SaaS, fintech & digital platforms. Founder–CEO with a successful exit to WIX. Built a $100M business unit in 24 months. Now advising the next generation of high-growth companies.
25+
Years
C-Suite
C-Suite
$100M
Revenue
Built
Built
4
Continents
Led
Led
1
Successful
Exit
Exit
Elementor
Mastercard
WIX
Ledgertech
WebsPlanet
SaaS · Fintech · Insurtech
North America · EMEA · APAC · LATAM
About Guy
The executive
who's been
the number.
Guy Karolizki is not a strategy consultant who studied companies from the outside. He's the one who sat across from boards, owned P&Ls, built channels from zero, and delivered results at Mastercard, WIX, Elementor, and Ledgertech.
He founded WebsPlanet in 2004, grew it into a multi-million-dollar international SaaS business with 70+ employees, earned Fast 50 and Fast 500 recognition, and sold it to WIX in 2020. He then ran WIX Channels as General Manager — scaling it from inception to $100M in revenue in under two years, with full P&L ownership.
At Mastercard Data & Services, he led cross-enterprise strategic partnerships. At Ledgertech, he owned global business development for an embedded insurance platform. Today at Elementor, he drives global GTM strategy and strategic B2B partnerships for the world's leading WordPress platform.
He has been advising founders and executive teams since 2013 — selectively, at the intersection of strategy, partnerships, and scale.
Operator, Not Advisor-for-Hire
Every recommendation comes from real accountability. Guy has been on the hook for the number — as founder, GM, and C-suite executive.
Genuinely Global Experience
Led teams and partnerships across North America, EMEA, APAC, and LATAM. Fluent in how global markets differ and what it takes to win in each.
Builder of Revenue Engines
$0 to $100M. Idea to exit. Fast 50 recognition. He knows what it takes to build revenue at scale from day one.
Partnership Ecosystem Architect
Deep expertise in designing B2B, B2B2C, and channel ecosystems — from initial framework through deal structure to compounding ecosystem growth.
Military Leadership Background
Major, Israeli Defense Forces (Administrative Corps). Five years building leadership discipline, organisational execution, and team accountability under pressure.
$100M
Revenue Built
in 24 Months
in 24 Months
25+
Years at
C-Suite Level
C-Suite Level
70+
Employees
Built & Led
Built & Led
4
Continents
Operated
Operated
Advisory Services
Where I add value
Focused engagements built on operator experience. Fractional CRO/CBO, project-based advisory, or board roles — structured to fit your stage and needs.
02
Strategic Partnerships & Alliances
Design and activate B2B and B2B2C partnership ecosystems. From framework design and partner selection to deal structure, activation, and long-term ecosystem compounding.
03
Revenue Acceleration
Diagnose and fix revenue leaks. P&L restructuring, sales process optimisation, new market entry, and pricing — with perspective from an executive who owned the number.
04
M&A Readiness & Exit Strategy
Prepare your company for strategic transactions. Commercial positioning, due diligence narrative, investor relations, and post-merger integration — from a founder who's been through it.
05
Board & Advisory Roles
Selective board advisory for high-growth technology companies. Strategic counsel, network activation, fundraising support, and commercial firepower at the highest level of the organisation.
06
Executive Mentorship
One-on-one mentorship for founders and rising executives. Leadership under pressure, commercial thinking, GTM decision-making, and the mindset required to perform at C-suite level.
Track Record
25+ years. Real accountability.
From founder to Fortune 500 executive — every role came with ownership of the outcome.
Elementor
2025 – Present
VP GTM & Strategic Partnerships (Independent Contractor)
Leading global go-to-market initiatives and strategic growth programs for the world's leading WordPress-based web creation platform. Building and scaling global B2B and ecosystem partnerships. Driving new revenue streams through platform, agency, and technology alliances.
Ledgertech, Switzerland
2024 – 2025
Chief Business Development Officer (Independent Contractor)
Owned global business development strategy and market expansion for a digital insurance technology company delivering embedded insurance via a low-code/no-code platform. Established strategic partnerships with insurance carriers, payment providers, cyber, and telecom companies.
Mastercard — Data & Services
2022 – 2024
VP Strategic Initiatives
Led strategic partnership initiatives supporting new product launches and business expansion. Acted as a force multiplier for senior product and business leaders. Drove cross-enterprise collaborations with fintechs, data providers, and technology partners enabling ecosystem-led revenue growth.
WIX.com
2020 – 2022
General Manager, WIX Channels
Founded and scaled WIX's global B2B Channels business unit from inception to $100M revenue in under two years. Full P&L ownership including strategy, pricing, GTM, sales, and delivery. Built and led international teams across North America, EMEA, APAC, and LATAM.
$0 → $100M · 24 MonthsWebsPlanet (Acquired by WIX)
2004 – 2020
Founder & Chief Executive Officer
Founded and led WebsPlanet from inception to a multi-million-dollar international SaaS business with 70+ employees. Built the global organisation, owned strategy, revenue growth, fundraising, and board relationships. Fast 50 and Fast 500 recognition. Successfully acquired by WIX in 2020.
Successful Exit to WIXBoard Advisory & Mentorship
2013 – Present
Mentor & Board Advisory Member
Advising founders and executive teams on business strategy, GTM, and international expansion since 2013. Supporting startups through scaling, fundraising, and partnership development. Regular speaker at startup incubators and executive roundtables in Israel and internationally.
Core Capabilities
The full toolkit
25+ years of C-suite experience across SaaS, fintech, and insurtech — distilled into the capabilities that move businesses forward.
Revenue & Growth Leadership (B2B / B2B2C)
P&L Ownership & Business Unit Scaling
Global Go-To-Market Strategy
Strategic Partnerships & Alliances
M&A, Fundraising & Exits
Board & Executive Stakeholder Management
International Team Leadership
SaaS · Fintech · Insurtech · Digital Platforms
I've been the one accountable for the number. The advice comes from that experience — not from frameworks learned in an MBA or at a management consultancy.
Frequently Asked
Common questions
Answers to what founders, executive teams and recruiters ask most.
Guy works with SaaS, fintech, and digital-platform companies on go-to-market strategy, global B2B partnerships, revenue acceleration, P&L structuring, and board-level mentorship. Engagements range from fractional CRO/CBO roles to project-based advisory and selective board positions.
Guy has 25+ years at C-suite and GM levels across startups and Fortune 500 companies. He founded WebsPlanet (acquired by WIX in 2020), served as GM of WIX Channels scaling it from $0 to $100M in 24 months, VP Strategic Initiatives at Mastercard Data & Services, CBDO at Ledgertech (Switzerland), and is currently VP GTM & Strategic Partnerships at Elementor.
Yes. Guy actively considers C-suite and GM opportunities at high-growth technology companies, particularly in SaaS, fintech, and digital platforms. Reach out via email or LinkedIn to explore fit.
Guy has led teams and partnerships across North America, EMEA, APAC, and LATAM. He is based in Ramat Gan, Israel and operates globally. Geography is not a constraint for advisory engagements.
Yes — and he has been doing so since 2013. Guy is selective about new advisory commitments and prioritises high-growth, mission-driven teams where he can contribute more than a name on a cap table. He speaks regularly at startup incubators and executive roundtables in Israel and internationally.
He's been the one accountable for the number. He founded a company and sold it. He built a $100M business unit from a blank page. He sat across from Mastercard product leaders and had to deliver cross-enterprise results. The advice comes from that experience — not from frameworks learned in an MBA or at a management consultancy.
Guy's deepest expertise is in B2B and B2B2C SaaS, fintech, insurtech, and digital platform businesses. He has operated at the intersection of technology, commercial strategy, and global partnerships across these sectors for 25+ years.
Let's Connect
Let's talk about
what you're building.
Whether you're a founder looking for a strategic partner, an executive team that needs commercial firepower, or a recruiter with a role worth exploring — the conversation starts here.
Email
Phone / WhatsApp
LinkedIn
Location
Ramat Gan, Israel · Available globally
Send a message